The following text is
copyright 2000 by Network World, permission is hearby given for reproduction,
as long as attribution is given and this notice is included.
There may be hope yet
By Scott Bradner
In the absence of regulatory
distortions it has been hard to see much of a long-term future for most of the
traditional phone world. But a
role may be emerging, one based on what has been one of the functions that they
do best.
For good or ill the Internet
is spreading its tentacles everywhere.
It will not be long before broadband Internet service will be available
to most homes and businesses in the U.S. and a number of other countries. This service will be via cable modem,
DSL lines and, it now appears, via fiber in the case of many apartment
buildings and office parks. This service will easily be fast enough to support
high-quality real-time interactive voice service, i.e. service that, at its minimum, will be equal to the
traditional phone service for all but a few functions. This service will be far superior in
the availability of advanced features because of the integration with IP
service. The few places where the
current IP telephony technology does not measure up, for example, lifeline and
enhanced 911 services are being worked on. It may even turn out that mixing wireless phone with
Internet based phone may be a good way to meet the lifeline requirements rather
than bulletproofing IP-phones.
One of the features of the
Internet is that providers of IP-based services do not need to be associated
with carriers. Thus it will be
easy for new companies to set up to do most of the "advanced" (advanced
in the context of phone service anyway) functions such as call forwarding and
voicemail without giving the local phone company a piece of the action. And
since the IP phones themselves can mimic the operation of the wire-line phones no relearning is
needed.
In the above environment the
future of the traditional phone companies voice business is, at best,
threatened. It will be hard for them to compete where voice rides for no
additional cost on a data infrastructure.
The only time that the user should get a bill for minutes of voice use
is when they have to contact someone still on the old voice network. There will be a lot of these people at
the beginning but the number should decrease quickly as the economic factors
hit.
But there is something that
the phone companies are quite good at and that is billing. Phone companies may have a viable
future as billing service providers. Already, in Japan NTT DoCoMo makes a good chunk of
revenue by acting as a billing service for web sites that provide services to
the more than 10 million users of its imode IP Internet connected cell phones.
The web sites can charge very small fees to their customers and not have to
worry about the costs of collecting the money. The phone companies should play to their strength and start
getting out of the wire business.
disclaimer: The weaknesses of Harvard's strength is
best seen close-up but that did not effect the above opinion